Introducing 'ARTIST DRIVEN SERIES' with POSE

From day one LRG has strived to "support the independent and underground culture". With our 'ARTIST DRIVEN SERIES', LRG puts the spotlight on one of the most talented and prolific young graffiti artists in the world–Pose from Chicago, IL. The result is the first installment of a heavy-hitting guest artist co-op wall tour that will criss-cross the nation, and have Pose doing burners based on LRG t-shirts graphics he's created.

Click below to get "Artist Series' tees featured in the video:

Eye Of The Beholder Tee | Brainstorm Root Fit Tee

Lick Don't Bite Tee | Rotten Scoundrels Tee

Behind the Scenes Your Easy Lovin' Ain't Pleasin'

Singer, producer, and multi-instrumentalist, Mayer Hawthorne, has revitalized soul music with a touch of today’s modern R&B. His debut album, A Strange Arrangement, has grown a large fan base worldwide, currently touring internationally at the European Festival Circuit.We have the behinds the scenes footage of his new video for the upbeat single “Your Easy Lovin’ Ain’t Pleasin’ Nothin’.” It’s 70’s, summer-fun feel carries out the portrait of Mayer’s soul revival. The video is a one take project, meaning there were no cuts taken from the film. Hawthorne and his live band, the County, will return to the States August 14 for Denver's Mile High Music Festival.

LRG Presents: The Kid Daytona - On the Hill

LRG has collaborated with Kid Daytona to release his new LP, Interlude. Download the first track off the mixtape called “On the Hill.” Kid Daytona’s Interlude is an album that relates to “the golden era of hip hop.” Stay up on the upcoming album at l-r-g.com.

Click here to download: On the Hill (Dirty) | On the Hill (Clean)



Click here to follow The Kid Daytona: MySpace | Twitter | Vimeo

LRG x Outasight x Ruby Hornet x Closed Sessions

We've teamed up with Chicago based media source RubyHornet.com and record label Closed Sessions to create a new edition of the Closed Sessions series. The new sessions feature artists that match the aesthetics and style of both brands, while adding something original and authentic to the lifestyle culture of music, art, and fashion. The new series kicked off with LRG driven Hip Hop artist Outasight, and resulted in the creation of his new song “Turn It Up” as well as the new video documenting its creation.

“Turn It Up” is the perfect sound for the vibrant lifestyle of summer. Recorded at SoundScape Studio, Outasight worked with friend, inspiration, and SoundScape Studio veteran, Naledge, from hip hop group Kidz in the Hall. To complete the all-star ensemble, the single was produced by DJ Babu of the Dilated Peoples, who is also a veteran of the Closed Sessions process.

Closed Sessions is the unique record label created through a partnership between RubyHornet.com, Empresario Inc., and SoundScape Recording. Closed Sessions works with buzzing artists from across the country to create new music, as well as documentary videos providing the story behind each new song. Working with Closed Sessions is a perfect way for LRG to help expand the support for underground hip hop.

LRG, RubyHornet and Closed Sessions were introduced during the recording of Closed Sessions in Austin, Texas where the companies were working with new and upcoming artists. An immediate conversation began about a collaborative Closed Sessions project featuring certain artists supported by LRG. Both companies were excited to work together and bring new angles to the sessions. “It is great to be recognized by a company such as LRG and add new elements to our Closed Session projects. Together we can continue to contribute to the worlds of fashion, hip hop, and urban culture,” Alex Fruchter/DJ RTC, Co-Founder of RubyHornet.com and President of Closed Sessions.

You can download “Turn It Up” and see the story behind its creation at www.closedsessions.com/LRG. There will be many more videos and tracks with artists to come. Stay up on Closed Sessions videos at l-r-g.com, rubyhornet.com and cl... Read More

Stop Motion Start Skating

LRG Skate recently added 5 new riders to the team: Billy Marks, Tommy Sandoval, Tom Asta, Andrew Langi and Felipe Gustavo. As an introduction for each rider, LRG has put together the Stop Motion Start Skating campaign running exclusively on The Berrics during Battle of the Berrics 3. These commercials have pushed the envelope for the LRG Skate Team and introduce an exciting relationship ahead. Click here for the entire series.